Customer Development
With MMR’s thorough understanding of the competitive market environment, we create customized programs that optimize customer access and drive brand utilization.
Our recent client initiatives include:
- Segmentation Models
- Customer Impact Matrix
- Appropriate Use Programs
- Promotional Programs
- HEOR Study Analysis & Positioning
- HEOR Models (Budget Impact, Cost-of-Care)
- Pull-through Programs
- Patient/Consumer Communications
- Value Programs (Brand, Portfolio and Above Brand)