the team
  -  Gary Branning
  -  steven bauwens
  -  rich schaars
  -  randy ross
  -  Gary Gemian
  -  Loretta Pharaon

publications

 
   
 

As Vice President, Gary is the newest member of  Managed Markets Resources and brings a depth of experience to the team. Gary has an in-depth understanding of managed markets including new guidelines and regulations.  He understands pricing and contracting strategies and has a working relationship with national Medical and Pharmacy Directors in Managed Care Organizations.

Gary has 20+ years of experience in pharmaceutical sales, marketing, advertising, business development, medical education, public relations and managed care.  Gary has managed markets experience on multiple distinct levels: Managed Markets Marketing, Managed Markets Sales, Managed Markets Market Development, and Managed Markets Agency of Record.

As Director of Marketing he was responsible for developing and implementing managed markets business strategies and tactical solutions to attain formulary acceptance and reimbursement status for assigned brands in cardiovascular, allergy, respiratory and oncology including pull through programs for Pharma sales forces including health and wellness tools for managed markets to secure membership retention.

As Regional Director, Northeast he was responsible for seven states and over $400 million book of business with a sales staff of 11 direct reports.  Gary achieved formulary status for all assigned brands and led the region in market share growth from 5th worst nationally to #3 out of 150 districts.  Priority accounts included Medco, Harvard Pilgrim Healthcare, BCBS Massachusetts, Cigna, and HIP Greater NY.

As Director of Market Development he was responsible for building sales of the corporation's flagship product by building new value propositions for managed market customers including the Employer Payor sector.  These value propositions helped the managed care account team compete on a basis other than price to secure brand access and reimbursement.  He led a major guidelines initiative resulting in redefining a major therapeutic category for health care providers with a coalition of 24 medical associations under the imprimatur of NIH.

As VP, Management Supervisor he led medical ad agency initiatives for assigned brands as AOR including the launch of a Women's Health initiative for osteopenia/osteoporosis.

Mr. Gemian received his Bachelor of Science in Biology from Fairleigh Dickinson University.  He has participated in various courses at the Kellogg School of Management, Northwestern University.