Our Team

Capabilities

  • Strategic Consulting
  • Customer Development
  • Market Research and  Analytics
  • Customized Training and Professional Development


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  • As President, Mr. Branning is responsible for business development specializing in:

    • Strategic planning for pre- and post-launch products in managed markets
    • Innovative approaches to business development
    • Leading edge programs and services
    • Customer impact and corporate profitability

    He is also a member of the Executive Committee providing oversight and guidance for MMR business operations. 

    Before joining MMR, Mr. Branning served as Executive Director of Managed Markets for Pharmacia Corporation where he was responsible for development and delivery of brand programs, value added services, and health management programs for managed markets customers.  Responsible for over 60 internal and field based personnel. Before working with Pharmacia, he worked with Quintiles Informatics (currently Verispan) as senior vice president of the Pharmaceutical Strategic Business Unit.  Most of his experience comes from 17 years’ working in several areas within Parke-Davis: managed care, marketing, sales, business development, and finance.. 

    Mr. Branning is an adjunct professor at Rutgers Graduate School of Business and Guest Lecturer at Blanche and Irwin Lerner Center for Pharmaceutical Management Studies. He also works with Rutgers Center for Management Development creating programs and serving as an instructor for healthcare related topics. In addition, he does an annual lecture on reimbursement for graduating physicians at Robert Wood Johnson Medical School and UMDNJ. 

    Mr. Branning currently serves on the Board of Directors for the Benefit Design Institute.

    LinkedIn profile

  • As Senior Vice President, Mr. Ross is responsible for business development specializing in:

    • Brand, above-brand and market access strategic planning in managed markets
    • Organizational design projects for customer market access business units
    • Customized tactical support program and execution plans 

    He is also a member of the Executive Committee providing oversight and guidance for MMR business operations. 

    Before joining MMR, Mr. Ross was principal of Ross & Associates, a health care marketing and sales consulting firm headquartered in Overland Park, Kansas. He is a 20 year veteran of the pharmaceutical industry at Pharmacia and its legacy companies with extensive experience in sales leadership and account management. Much of his work at Pharmacia was focused toward multi-stakeholder managed care initiatives. 

    In addition to internal acknowledgment and awards, many of Mr. Ross’ initiatives have been recognized by organizations/publications such as the Institute for Health and Productivity Management, Academy of Managed Care Pharmacy, Journal of Occupational and Environmental Medicine and others.  He has also guest lectured at Rutgers University to Pharmaceutical MBA Program students. 

    Mr. Ross has a Bachelor of Arts degree in Accounting from Buena Vista University, Storm Lake, Iowa.

    LinkedIn profile

  • As Senior Vice President, Mr. Schaars is responsible for business development specializing in:

    • Strategic planning for pre- and post-launch products in managed markets
    • Payer market research 
    • Data analytics, account segmentation and local market analysis
    • Managed markets training with senior executives, account management and field sales

    He is also a member of the Executive Committee providing oversight and guidance for MMR business operations. 

    Before joining MMR, Mr. Schaars spent 7 years as Senior Director of Client Management for Verispan LLC and its legacy companies where he was responsible for consultative sales of managed markets programs and services for more than 20 pharmaceutical companies. He developed management leadership experience in his 10 years with Warner-Lambert in the areas of client services, contract administration and finance for Parke-Davis and the consumer divisions. 

    Mr. Schaars received his Bachelor of Arts in English Literature and MBA in Management from Fairleigh Dickinson University. 

    LinkedIn profile

  • As Senior Vice President, Mr. Braun is responsible for business development, specializing in:

    • Client relationships
    • Managed markets training with senior executives, account management and field sales
    • Strategic consulting
    • Pharma, specialty, medical device and biopharma commercialization

    Before joining MMR, Mr. Braun was Vice President US Sales of Specialty Biologics and General Manager of Puerto Rico for Pfizer.  This unit was the commercial team for Pfizer’s Specialty Biologics brands in the US.  Before working with Pfizer, Mr. Braun worked for Pharmacia as Vice President of sales of the Ophthalmic and Endocrine Care businesses as well as US Director of Marketing for Ophthalmic Medical Devices. 

    With 30 years’ expertise in global and US marketing, sales, strategic planning, lifecycle management, managed markets, training, business development, and finance, Mr. Braun is recognized throughout the specialty pharma, medical device and biologics industries. He is known for his approaches to creating innovative leading-edge programs, customer marketing solutions with emphasis on customer impact and corporate profitability.   

    Mr. Braun is an active guest lecturer as well as an Assistant to the Professor for Rutgers University MBA program.  Also, he has lectured for CBI and PharmaForce, speaking on current commercial issues within the specialty pharma, medical device and biologics markets.  

    Mr. Braun received two Bachelor of Science degrees from Michigan State University. He is the only two time recipient of the prestigious W E Upjohn Award for innovation in the Global Pharmaceutical Industry from Pfizer and Pharmacia. He previously served on the Board of Directors of the Detroit Institute of Ophthalmology.

    LinkedIn profile

  • As Senior Medical Advisor, Dr. Curnow provides consulting services specializing in:

    • Patient-centered Medical Homes
    • Accountable Care Organizations and value-based care delivery
    • Quality Reporting and Improvement
    • Clinical Delivery Expertise

    Before joining MMR, Dr. Curnow Jr. was the past Executive Vice President and Chief Medical Officer of Summit Medical Group in Knoxville, TN. In this role, he was responsible for setting the quality agenda and managing the relationships among the various physician activities.  He also provided leadership in the alignment of clinical delivery with the organization’s strategic plans and clinical program priorities.  He oversaw the creation and management of the organization’s accountable care program, comprised of over 60,000 patients participating in the CMS Medical Shared Savings Program as well as commercial Medicare Advantage plans.  In addition, he held executive responsibility for quality reporting/improvement and integration programs for 45 outpatient clinics and hospitalists services for 4 hospitals facilities.  These programs have led to improved outcomes and increased value for the region.  

    Dr. Curnow is a graduate of Oberlin College and the University of Virginia School Of Medicine.  He completed his internal medicine residency at Emory University School of Medicine and has been Board Certified in Internal Medicine since 1998.  He also received his MBA from the University of Massachusetts, Amherst in 2006.

    Dr. Curnow has served on the board of directors of numerous healthcare organizations, including the TN Chapter of the ACP’s Governor’s Council; and has published articles and a book on Medical Management. He is a fellow of the ACP, ACHE, and ACPE and has spoken at regional and national conferences on clinical quality, accountable/value-based care and the Medical Home.  He currently serves on the NCQA’s Clinical Programs Committee and was the Chair of the NCQA’s PCMH 2014 Standards Committee.

  • As Vice President, Ms. Sheaffer is responsible for content development, specializing in:

    • Strategic planning and tactical design of managed care programs
    • Implementation of managed care operational plans
    • Design and execution of publications with brand directed messages
    • Effective and informative advisory boards

    Before joining MMR, Ms. Sheaffer managed a large book of business as Senior Vice President at a major pharmaceutical agency; served as Director of Disease Management for managed markets at Pharmacia and Pfizer; lead a team of market managers to design customized brand strategies and tactical programs for the managed markets division at Pharmacia; as well as served as an Account Officer at Medco Health, responsible for the design of innovative cost control strategies and service management for national accounts.  She also managed the northeast region for CIGNA, selling and servicing utilization/quality management programs and case management initiatives.

    Ms. Sheaffer has also been involved in directing a revenue-producing consulting group at Metropolitan Life and she has served as a consultant to HCFA (currently CMS), the American Hospital Association and NJ hospitals.  Ms. Sheaffer created the utilization management program for Overlook Hospital where she also served as a staff nurse.

    Ms. Sheaffer is a Registered Nurse with a Bachelor of Science degree in nursing from Rutgers University, New Jersey.

  • As Vice President of Operations, Ms. Fink is responsible for overseeing all project management operations for MMR.  Building on a strong education and diverse experience, Ms. Fink has a powerful mix of analytical, strategic and tactical implementation skills.  Using strategic and conceptual thinking, combined with impactful execution utilizing the ability to act decisively and work with a sense of urgency, Ms. Fink enables MMR’s projects to be completed on time and on budget.  

    With over 16 years of project management experience in working with pharmaceutical clients, Ms Fink has managed a diverse set of projects including call center initiatives with DTC and DTP campaigns, development of education and training programs,, organizational design, market research, strategic and business plan development as well as interactive mediums such as website and podcast development.  Before joining MMR, Ms. Fink was Project Manager for Boron LePore and Associates (now part of Cardinal Health), a medical call center located in Norfolk, VA.  Ms. Fink started her professional career as a Regional Sales Manager for Mardek, a hotel management company where she was responsible for identifying new opportunities and reaching sales goals for three hotels. 

    Ms. Fink earned the Project Management Professional designation from the Project Management Institute in June of 2010.  Ms. Fink received her Bachelor of Science degree and Master of Business Administration from East Carolina University.